NetApp Cloud First
Partner Program

The NetApp Cloud First Partner Program is a channel program for new and existing partners who are looking to help their customers implement architectures in public cloud environments in Microsoft Azure, Google Cloud and Amazon Web Services.

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Partner Content You Won't Want to Miss

Program Overview

This program offers vital business development resources to give you confidence to include
NetApp Cloud Data Services as part of your cloud recommendations to your customers.

  • Financial incentives
  • Sales and technical training delivered by Cloud First Partner team
  • Dedicated Cloud First program manager
  • Existing public cloud practice
  • Partnership with at least one public cloud (AWS, Azure, GCP)
  • Defined GTM strategy with active sales motion in cloud solutions

Procurement Options

NetApp Cloud Data Services can be delivered in one of two ways: Either via pre-purchased licenses
through NetApp or subscriptions through public cloud providers.

Financial Incentives

For transactions booked through cloud providers, NetApp Cloud First Partners have a variety of options to receive payments. Please note that each cloud provider has their own programs and rules that partners must follow. Hence the difference in incentives listed below based on which cloud provider is utilized.

Procurement Option
Purchasing Routes
“Cloud First” Partner Program Incentives
Subscription through Cloud Providers
AWS Marketplace
  • Cloud Volumes Service
  • Cloud Volumes ONTAP
  • SaaS Backup
  • Cloud Sync
  • Cloud Insights

Access to discounted prices through AWS Consulting Partner Private Offers

Request deal incentives through the Cloud First Partner Portal

GCP Customer Console
  • Cloud Volumes Service

  • Cloud Volumes ONTAP

Request deal incentives through Cloud

First Partner Portal

Azure Marketplace
  • Cloud Volumes ONTAP

Request deal incentives through Cloud

First Partner Portal

Azure Native Services
  • Azure NetApp Files
    (late Q1 2019)
Microsoft Channel Program Incentives
(i.e. CSP, PAL, DPOR)
Perpetual through NetApp
BYOL via Distribution
  • Cloud Volumes ONTAP
  • SaaS Backup
  • Cloud Sync
Standard sales margins and Program


Contact Us

Have questions? Learn more about the NetApp Cloud First Partner Program
by emailing cloudfirstpartner@netapp.com


Getting Started

If you are an established Cloud Partner, now is your chance to close more deals with the premier data management and services leader. Sign up now and join the exclusive ranks of our featured partners.

Interested in becoming a NetApp Cloud First partner?

Cloud Providers recommended programs to join:

AWS Consulting Partner Private Offer
Microsoft partner programs
GCP partner programs


Discover the tools available to you as a Cloud First Partner.

  • cloud-first-partner-portal Cloud First Partner Portal
    • Provides cloud portfolio information and documentation
    • Allows you to apply for incentives
    • Tracks your leads and deals
  • cloud-advisor Cloud Advisor
    • Analyze customer data
    • Find best workloads for cloud
    • Advise your customers
    Try Now
  • cloud-central Cloud Central
    • Product demos
    • Free trials
    • Sales and technical chat