NetApp's Cloud First
Partner Program

The NetApp Cloud First Partner Program is a channel program for new and existing partners who are looking to help their customers implement architectures in public cloud environments in Microsoft Azure, Google Cloud and Amazon Web Services.

Sign up now

Program Overview

This program offers vital business development resources to give you confidence to include
NetApp Cloud Data Services as part of your cloud recommendations to your customers.

  • Financial incentives
  • Sales and technical training delivered by Cloud First Partner team
  • Dedicated Cloud First program manager
  • Existing public cloud practice
  • Partnership with at least one public cloud (AWS, Azure, GCP)
  • Defined GTM strategy with active sales motion in cloud solutions

Financial incentives

NetApp Cloud Data Services can be delivered in one of two ways: Either via pre-purchased licenses through
NetApp distribution partners or subscriptions purchased directly through public cloud marketplaces.


Getting started

Learn the steps involved with becoming a Cloud First Partner. Select each cloud environment to see details.

Azure Marketplace
  • Get approved as a Cloud First partner
  • Submit incentive form in Cloud First Partner Portal
Microsoft CSP
  • Join Microsoft CSP
Google Cloud Marketplace
  • Get approved as a Cloud First Partner Cloud
  • Submit incentive form in Cloud First Partner Portal
AWS Marketplace
  • Get approved as a Cloud First Partner
  • Sign up for AWS CPPO
  • Request discount prices from the Cloud First Team


Discover the tools available to you as a Cloud First Partner.

  • CloudFirstPartnerPortal Cloud First Partner Portal
    • Provides cloud portfolio information and documentation
    • Allows you to apply for incentives
    • Tracks your leads and deals
  • CloudAdvisor Cloud Advisor
    • Analyze customer data
    • Find best workloads for cloud
    • Advise your customers
  • CloudCentral Cloud Central
    • Product demos
    • Free trials
    • Sales and technical chat

Become a Cloud First Partner

If you are an established Cloud Partner, now is your chance to close more deals with the premier data management and services leader in the industry. Sign up now and join the exclusive ranks of our featured partners.

  • Insight
  • Long_View
  • Smartronix
  • Cascadeo
  • CDW
  • Computacenter
  • Proact
  • Red8
  • Redapt
Sign up now


Contact us

Have questions? Learn more about the NetApp Cloud First Partner Program by emailing cloudfirstpartner@netapp.com